Through their job training programs, Goodwill is known for providing people with employment barriers a hand-up, not a hand-out. Thanks to a hand-up from the Harry and Jeanette Weinberg Foundation, and the creative input from the 50|50 Agency, the Goodwill store in Kaimuki received an epic makeover to coincide with their rebranding campaign.

With “live mannequins” modeling in the windows, the store’s bright space accented with fresh hues of blue and modern industrial touches was revealed at Thursday’s private reopening for VIPs that included super shoppers, board members and media.

The new design formula will eventually be rolled out to all of Goodwill Hawaii’s program locations, donation centers, and stores on Oahu, Maui, Hawaii island and Kauai.

Goodwill president, Laura Smith and board members welcome attendees.

Goodwill program adults with disabilities provided entertainment.

My fashion-partner-in-crime Rene and I styled the models (he did their hair and makeup) –we’ve both been volunteering our visual merchandising expertise for the past four years.

This look, a neoprene skirt and fishnet stockings reworked as a top, and an Oscar de la Renta tie.

Goodwill Hawaii will commemorate the redesigned store with a grand re-opening this Friday through Sunday with special offers and prize giveaways for shoppers.

Goodwill Kaimuki
3638 Waialae Ave.

This article originated from Frolic Hawaii; written by Amanda Stevens ; and published April 1, 2016


Amanda Stevens has a passion for writing about inspirational or cause-driven fashion, art and entertainment. She’s a former newspaper columnist with more than 10 years of experience in public relations and is currently a fund development professional with a heart for the community.