Rene Rodriguez editing his Steampunk Fall looks in November, 2012
Creativity, a passion for design, thinking outside of the box… all essential components in visual merchandising. Over the past year, Goodwill Industries of Hawaii’s Kaimuki store has been displaying visual treasures that can compete with the likes of Neimans and Nordstroms. In fact, many items adorning the store mannequins are brands you’d find at those stores.
Goodwill GLAM! Squad member and visual merchandising mentor Rene Rodriguez has been leading the way in helping to create unforgettable ensembles throughout 2012. Rene (assisted by recent Interior Design graduate Kristina Ballina, and HCC Fashion student Olotania Alalamua) created unforgettable outfits. Many passers-by have shared with the staff that the window displays lured them into the Goodwill store.
Rene attended GIA (Gemological Institute of America) where he majored in Diamonds. He then pursued a career in the beauty industry as a make-up artist for Jon Mozo. Dubbed the eyebrow guru, Rene services both local and international clients and he’s worked for Dior and Chanel. He was credited for co-producing the best fashion show Hawaii has ever seen in 2010 for Susan G. Komen for the Cure (Honolulu Advertiser, Paula Rath, 2010). He’s worked on blockbuster films such as Pirates of the Caribbean 4, Battleship and the Oscar nominated movie the Descendants. Still doing what he loves to do, you can find Rene in Honolulu at Sanctuary Salon and view his work at http://www.runwayelite.com/.
Fall Halloween windows
Fall Steampunk windows
Winter Holiday windows
The Visual Merchandising project was an important part of Goodwill Goes GLAM! – the four-day public awarenesss event that took place at the Neal S. Blaisdell Exhibition Hall in August, 2012. From October, 2011 to July, 2012, the items in the windows were set aside and sold at the Goodwill Goes GLAM! event.
Spring Prom windows
Summer windows: University of Hawaii at Manoa Apparel Product Merchandising & Design program – 2012 graduate designs. Designer Anna Tomita (top left) pictured next to her design. Looks were featured in a fashion show at Goodwill Goes GLAM!
Even after Goodwill Goes GLAM!, the Kaimuki windows continue to surprise customers with unpredictible, glamorous and imaginative ensembles on the male and female mannequins. Proceeds from items sold support Goodwill’s 501(c)(3) non-profit mission - to help people with employment barriers to reach their full potential and become self-sufficient. To see how your end-of-the-year donations can change a life go to http://www.higoodwill.org/gift/.
Be sure to stop by and see Rene’s creations as he continues to mentor students of fashion and Goodwill GLAM! Squad members who wish to get hands-on visual merchandising experience from an industry expert.